The first thing you need to know about the radio and how it influences people is that there are two main effect theories with how it effects people. The first theory is the hypodermic theory also known as the passive ordinance theory, Marxist theory or magic bullet theory. The theory was made by a group called Marxist, this theory is that anything that people hear on the radio they will believe and the media can control the public in that way making them buy particular product, this theory is a bit outdated now but still applies to games, films and music. But to a radio station it will be down to what the presenters say and the adverts that are aired. In this case it would be what Big John at Breakfast discusses with the other presenters.
The second theory is the active audience theory, this theory was devised by stuart hall. This theory is that everyone is different so all of the listeners will have a different view on what the radio is trying to say than the other audience listeners. Even if there is a preferred meaning everyone will take this differently. The theory also states that peoples opinions will change depending on their background including social grade, gender, age and culture. this gives the media outlet a better understanding of how the audiences will take in what is being said.
The products that are being advertised on the station give a clear understanding on what the audience would be like the type of things they would do. For example, if there is a advert on the station for wonga, this then tells you that the audience could be under pressure from banks and have to take out loans to pay off more loans. This tells you that the audience would more likely be in a lower social grade (C1, C2, D, E) (enter wonga add here) This was found on the Hallam FM which works well with the social grade of people that would be listening.
The next issue is Legal and ethical issues. Nearly all if the time Hallam FM will not comment on big news stories so that there us bi chance that they will stumble in to a controversy. When they talk about on TV shows such as x factor and splash. When Hallam FM plays a piece of music created by an artist, Hallam FM must then pay royalty. This is paying the artist to use their track PRS. (payment to artist) or PPL which is a payment to the record label for use of the artists music. A radio station on the other hand will not want to have to pay over and over again to pay some music, so they can pay for MCPS (payment blanket) this is just a one off payment in which would cover the station for a period of time. If the station fails to pay either one of this then would be breaching the copyright law.
Hallam FM and there for Big John at Breakfast is regulated by OFCOM. OFCOMs job is to look at what is said on Hallam FM to see if anything hateful has been said towards any group, religion or race. There is only one incident that I could find and that's is said when someone who called up and said something racist. They also check to see if they have been promoting alcohol, smoking, drugs and violence. Big John never does this through his show as far as I am aware of. This then means that Big John @ Breakfast didn't break any OFCOM rules by saying or airing anything inappropriate or related to any of the previously stated. Therefore the show is allowed to go on air for people to listen to.
The products that are being advertised on the station give a clear understanding on what the audience would be like the type of things they would do. For example, if there is a advert on the station for wonga, this then tells you that the audience could be under pressure from banks and have to take out loans to pay off more loans. This tells you that the audience would more likely be in a lower social grade (C1, C2, D, E) (enter wonga add here) This was found on the Hallam FM which works well with the social grade of people that would be listening.
The next issue is Legal and ethical issues. Nearly all if the time Hallam FM will not comment on big news stories so that there us bi chance that they will stumble in to a controversy. When they talk about on TV shows such as x factor and splash. When Hallam FM plays a piece of music created by an artist, Hallam FM must then pay royalty. This is paying the artist to use their track PRS. (payment to artist) or PPL which is a payment to the record label for use of the artists music. A radio station on the other hand will not want to have to pay over and over again to pay some music, so they can pay for MCPS (payment blanket) this is just a one off payment in which would cover the station for a period of time. If the station fails to pay either one of this then would be breaching the copyright law.
Hallam FM and there for Big John at Breakfast is regulated by OFCOM. OFCOMs job is to look at what is said on Hallam FM to see if anything hateful has been said towards any group, religion or race. There is only one incident that I could find and that's is said when someone who called up and said something racist. They also check to see if they have been promoting alcohol, smoking, drugs and violence. Big John never does this through his show as far as I am aware of. This then means that Big John @ Breakfast didn't break any OFCOM rules by saying or airing anything inappropriate or related to any of the previously stated. Therefore the show is allowed to go on air for people to listen to.
No comments:
Post a Comment