Unit 1 Task 4

Welcome back to Whatsmedia, in this short video I plan on educating you on everything that a radio station would need and use to run often. For examples, adverts that the station plays, sponsorship deals or how to make sure people know the radio station exists and how it advertises itself.

Starting off adverts that are found on a radio station should be linked into the reach and social grade of the listeners to the station, you find that adverts on radio are also always family friendly which means that are always suitable for anyone to listen too. For example, on the radio station that I studied I found that adverts such as this: (Enter advert clip here) are very common on
Big John @ Breakfast, you find that a radio station will have similar adverts on the station though out, but depends on the time of the day because of the type of listeners. The station
Big John @ Breakfast is a radio station that has no direct income, therefore ran from donations and adverts that they had. As far as advertising the radio station itself it has got quite a small budget on it, you find that Big John @ Breakfast will advertise itself on their own station. Because Big John @ Breakfast is a local station it does not have to worry about advertising to much across the nation but just in one local area. You find that adverts for Big John @ Breakfast would also be on places such as buses or billboards in the city. Another major way the show is advertised is though lots and lots of social networking, you will find that all radio stations will provide a good and often updated 'facebook' or 'twitter' account, this is because it is free advertising and so they will use this means as much as possible. They will also use cross media on any other forms of media owned by the same owner, for example: Big John @ Breakfast is run on Hallam FM, Hallam FM are owned by Bauer Media, so Bauer will advertise for Big John @ Breakfast on their other forms of media because it is free advertising and addressing a similar audience. Big John @ Breakfast is distributed in many different ways so that you can listen to it wherever you are. Big John @ Breakfast can be received though the internet, the phone app , radio broadcast and DAB radio. This is effective for the target audience because their audiences are middle aged people and younger listeners, being able to listen to it though any means necessary or possible so as to keep listeners up at all times or at least whenever possible.