Unit 1 Task 5

Welcome back to to vlog number 5, In this vlog I plan on informing you on what there different theories that effect and have an impact on the target audience.

The first thing you need to know about the radio and how it influences people is that there are two main effect theories with how it effects people. The first theory is the hypodermic theory also known as the passive ordinance theory, Marxist theory or magic bullet theory. The theory was made by a group called Marxist, this theory is that anything that people hear on the radio they will believe and the media can control the public in that way making them buy particular product, this theory is a bit outdated now but still applies to games, films and music. But to a radio station it will be down to what the presenters say and the adverts that are aired. In this case it would be what Big John at Breakfast discusses with the other presenters.

The second theory is the active audience theory, this theory was devised by stuart hall. This theory is that everyone is different so all of the listeners will have a different view on what the radio is trying to say than the other audience listeners. Even if there is a preferred meaning everyone will take this differently. The theory also states that peoples opinions will change depending on their background including social grade, gender, age and culture. this gives the media outlet a better understanding of how the audiences will take in what is being said.

The products that are being advertised on the station give a clear understanding on what the audience would be like the type of things they would do. For example, if there is a advert on the station for wonga, this then tells you that the audience could be under pressure from banks and have to take out loans to pay off more loans. This tells you that the audience would more likely be in a lower social grade (C1, C2, D, E) (enter wonga add here) This was found on the Hallam FM which works well with the social grade of people that would be listening.

The next issue is Legal and ethical issues. Nearly all if the time Hallam FM will not comment on big news stories so that there us bi chance that they will stumble in to a controversy. When they talk about on TV shows such as x factor and splash. When Hallam FM plays a piece of music created by an artist, Hallam FM must then pay royalty. This is paying the artist to use their track PRS. (payment to artist) or PPL which is a payment to the record label for use of the artists music. A radio station on the other hand will not want to have to pay over and over again to pay some music, so they can pay for MCPS (payment blanket) this is just a one off payment in which would cover the station for a period of time. If the station fails to pay either one of this then would be breaching the copyright law.

Hallam FM and there for Big John at Breakfast is regulated by OFCOM. OFCOMs job is to look at what is said on Hallam FM to see if anything hateful has been said towards any group, religion or race. There is only one incident that I could find and that's is said when someone who called up and said something racist. They also check to see if they have been promoting alcohol, smoking, drugs and violence. Big John never does this through his show as far as I am aware of. This then means that Big John @ Breakfast didn't break any OFCOM rules by saying or airing anything inappropriate or related to any of the previously stated. Therefore the show is allowed to go on air for people to listen to.

Unit 1 Task 4

Welcome back to Whatsmedia, in this short video I plan on educating you on everything that a radio station would need and use to run often. For examples, adverts that the station plays, sponsorship deals or how to make sure people know the radio station exists and how it advertises itself.

Starting off adverts that are found on a radio station should be linked into the reach and social grade of the listeners to the station, you find that adverts on radio are also always family friendly which means that are always suitable for anyone to listen too. For example, on the radio station that I studied I found that adverts such as this: (Enter advert clip here) are very common on
Big John @ Breakfast, you find that a radio station will have similar adverts on the station though out, but depends on the time of the day because of the type of listeners. The station
Big John @ Breakfast is a radio station that has no direct income, therefore ran from donations and adverts that they had. As far as advertising the radio station itself it has got quite a small budget on it, you find that Big John @ Breakfast will advertise itself on their own station. Because Big John @ Breakfast is a local station it does not have to worry about advertising to much across the nation but just in one local area. You find that adverts for Big John @ Breakfast would also be on places such as buses or billboards in the city. Another major way the show is advertised is though lots and lots of social networking, you will find that all radio stations will provide a good and often updated 'facebook' or 'twitter' account, this is because it is free advertising and so they will use this means as much as possible. They will also use cross media on any other forms of media owned by the same owner, for example: Big John @ Breakfast is run on Hallam FM, Hallam FM are owned by Bauer Media, so Bauer will advertise for Big John @ Breakfast on their other forms of media because it is free advertising and addressing a similar audience. Big John @ Breakfast is distributed in many different ways so that you can listen to it wherever you are. Big John @ Breakfast can be received though the internet, the phone app , radio broadcast and DAB radio. This is effective for the target audience because their audiences are middle aged people and younger listeners, being able to listen to it though any means necessary or possible so as to keep listeners up at all times or at least whenever possible.