Notes on Bauer

Bauer Media:

·      2^nd largest media company

·      German company

·      Huge amount of different subsidiaries

·      Has most influential brands in EU

·      ¼ people are always reading or looking at something done by them

·      Radio, Passion/Place 

     Digital radios over whole UK for Passion

Place is more local radios, city radios rather than bigger area radios

Like to make personal,

Passion is for love of music and connects people who like same music

Place is local and connects people with their love of a place

Hallam FM Demographic (15-49)

Magic demographic (40+)

Combined 510,000 listeners each week

Both are place so focus on South Yorkshire and makes it personal

Runs of Rajar to get information on people listening, also gives you views on competitors

% of people doing things during 24 hours (50% TV, Use internet 19%)

AIDA –Awareness Interest Desire Action means you advertise to draw people in then make them interested and desire it, you then draw you in so that do an action. (example, if you want something you will see the advert and go out and buy it, but if someone didn’t want it now but might later, they would remember it because of how often been advertised and so get stuck in head.

Radio is more cost efficient to advertise than TV

Radio reaches a advert avoidance world

Radio links with online because people hear things and then google it to see what It is then they hooked

Radio is seemed as a friend so gives a person friendly bit of advice on what you should buy

91% of the population listens to the radio

Number of people listening to radio has gone up by 8m

Getting people to join radio advertising.

Who?

Hobbies, Employed, How spend day, Social Grade

What?

UTC Sheffield

Why?

New, Most modern up to date, Facilities, Location