Notes

NRS Social Grades?
National readership survey
Get information about what people read and their social background
categorise people in how much they earn class and job

A, B, C1 are the ones with most "Disposable income" and so C2, D, E are the ones who earn less and have not as much "Disposable income"

20,000,000 of the population in the UK are targeted by Bauer out of 63,000,000
People will want to focus on A, B or C1 because they can have more adverts because the people with more income will be able to afford the things in the adverts
Over half of Bauer radio listeners are in ABC1
Everything who try's to make money are competitors with each other, the biggest competitor too Bauer is Capital FM. The other main competitor for Bauer is BBC, this is not just the national radios but the local ones too.

BBC

British
Broadcasting
Corporation
Formed in 1927 and are a public service broadcaster, this means that they MUST create content that informs educate and explain.

Audience Reach: The number of audiences capable of receiving a media message.
Hallam Fm is south yorkshires number one listened too radio station

People in Hallam Fm:
Becky Hayes
Big John
Jk and Joel

Hallam FM's competition:
Capital
Real Radio
Peak FM
BBC Sheffield
Rothr FM
BBC Radio

Radio Joint Audience Research Limited (RAJAR) is used too show many listeners listen to each radio station, Owned by the BBC and commercial sectors

Target Demographic:
Age
Gender
Ethnicity
Social Grade (Class)
Nationality
(Hobbys) (Minor)

Hallam Fm's demographics:
54% Female listeners/46% male listeners
ABC1 37% of listeners
Target age 25-45

Hallam FM sponsors:
Sheffield Wednesday and United football stands
The great Yorkshire run

You can access Hallam Fm via: Internet, Fm radio, DAB Radio, Apps

The Vodafone Big Top 40

The 40 biggest songs of the week